PMBA Logo Design

August 19, 2009

Categories: Identity

Several of our team members are avid mountain bikers. Through our participation with the Philadelphia Mountain Biking Association (PMBA) the opportunity to re-design their logo was presented to us.

Keeping some elements of the old logo, our goal was to make the logo recognizable as the PMBA logo and yet updating the design for their current brand. We kept the Liberty Bell and the reference to a chain ring – both were simplified to keep the logo clean. The crack in the Liberty Bell creates a mountain trail because after all, it is a mountain biking logo.