Maker USA Identity Package

July 15, 2010

Categories: Identity

Building a brand from the bottom up can seem like a daunting task, so when Ric Allison found himself in need of an identity he came to us. Ric asked for help in re-launching his products under a new brand and identity for his custom designs. Starting with trend boards and market research into the areas Ric wanted to promote his products, our first step was creating a logo.

Ric creates beautiful wood veneer skateboards (as well as surf and snow boards!). Working with artists who provide the artwork to be displayed on the boards, each piece is handcrafted and is really a functional art piece. Wanting to give the brand a rustic and handmade feel, and also being inspired to incorporate Ric’s initials (R A), the logo and identity package started to come together.

To learn more about Ric and his custom crafted boards, visit: www.makerusa.com