Primal Mud Run Website

July 21, 2011

Categories: Web

After announcing Sean’s latest race series, Primal Mud Run, and revealing the identity we created for it; we quickly wanted to follow it up by showcasing the website we designed and developed for this extreme obstacle course. An identity is just a starting point; how you translate that identity into your website and marketing is really where you develop the personality and brand of your business. This new race series let’s you unleash your primal self as you face challenging obstacles and race to the end all while battling through the mud. The Primal Mud Run brand we created is represented by the footprint of a runner that is experiencing the primal transformation.

A product of collaboration between our graphic design and web development teams, the website puts the user directly in a race scene where they can already start to feel the primal experience while browsing the site. The site is created as one continuous scene so that with each different page selection, the user zooms into the next stage of the race. You definitely need to view it to experience it!

For more information about Primal Mud Run, visit: www.primalmudrun.com