Patient Education Center
July 18, 2012
HealthBridge asked us to create a quick video for use at trade shows as a sales tool for The Patient Education Center. We turned around a storyboard and animation in about a week and had a great time doing it.
Jon Nichol, of HealthBridge, stated, “The animation was very well received by our company and prospective clients at the trade show. It was creative, stylish, informative and to the point”.
The Patient Education Center provides multimedia access to reliable and relevant medical information at and beyond the point of care. The content is developed exclusively by Harvard Health Publications, the media and publishing division of the Harvard Medical School of Harvard University, and distributed in collaboration with HealthBridge, an M|C Holding Corporation Brand.
The Great American Mud Run
July 18, 2012
The Great American Mud Run is a 5k obstacle course race that forces participants to their physical limits. They encounter 13 challenging obstacles and endless amounts of mud. We built this website to immerse the viewer in that experience. With big bold graphics and in-your-face images, there’s no escaping the mud.
The website places all of the content a user needs on the opening page, making it effortless to get involved and fun to navigate. After all, they’ll need all the energy they can get after pressing the register button!
For more information about The Great American Mud Run, visit: www.greatamericanmudrun.com.
Launch Bike Park
July 17, 2012
Launch Bike Park is a newly established mountain bike park located at the Spring Mountain Ski Area less than an hour north of Philadelphia. The park provides lift access to 11 trails with a wide range of man-made and natural features for riders of all levels. They also hosts a GES downhill race as well as a series of dual-cross races.
We have spent the past year and a half working with the trail crew to develop and promote the bike park, so we wanted to design a website with simple navigation that would provide users with information about the park, its trails, and upcoming events. We put all of the most important information on the home page to allow users to get what they need with very little effort. With a special message alert board and a weather feed, riders can stay up to date on the current riding conditions.
To learn more about Launch Bike Park, visit: www.launchbikepark.com.
Transition’s 2013 Carbon Covert
July 16, 2012
It’s no surprise that we have a mild addiction to biking, so when the boys at Transition approached us about teaming up with them to design their first carbon bike, we jumped right in. After meeting with them to hammer out the details of the project, i.e. riding the actual bike slated for carbon, we immediately put pencils to paper. The goal was to develop a carbon version of the Covert that captured the essence of the previous aluminum models but took advantage of the design flexibility that carbon offers. Working with carbon really allowed us to push what could be done with the lines and surfaces of the bike so we looked outside of the bike industry for inspiration. Transition’s “no compromise” design approach preserved the integrity of our original concept which is reflected in the final frame design. We can’t wait to ride it!
For more on the 2013 Carbon Covert, check out www.transitionbikes.com
To see what other people are saying, check out the links below:
Pinkbike: www.pinkbike.com/news/2013-Transition-Carbon-Covert.html
VitalMTB: www.vitalmtb.com/videos/member/Transitions-2013-Carbon-Covert
bikemag: www.bikemag.com/videos/video-transition-bikes-carbon-covert-project/
Crossfit 215 Website
October 13, 2011
CrossFit 215, a premiere cross-training facility in Philadelphia, asked us to work with them to re-design their website. They wanted us to create an online experience that truly reflected their unique brand, character, and attitude. Because they are always on the move, the blog took center stage on the homepage and is supported by fitness tips and events. This layout easily keep the site current while engaging existing and potential clients. The site is expected to launch in November.
Check out the marketing materials we did for them: http://www.humiddesign.com/2011/07/crossfit-215-singage-and-marketing/
We enjoy working with owner Micah Macbeth and the team down at CrossFit 215 to help them promote their mission of living a healthy, energetic lifestyle. We have already started working with Micah on another top secret project, look for details to surface in the coming weeks!
Goggle Displays for SCOTT Sports
August 2, 2011
SCOTT Sports is “a leader in the development, manufacturing, sales and marketing of high end performance products intended for biking, wintersport, motosport and running.” SCOTT has come up with a ‘Fit System’ for their goggles and wanted retail displays that allowed users to interact with the goggles and see how the new system works. Working with Scott Berry (from Reeve Store Equipment Company), we designed a display that allows the goggles to be displayed normally or tilted so the Fit System, found on the underside of the goggles, can be adjusted by the user. Also, the display is flexible for different types of goggles where the adjustable system is found in a different location.
Primal Mud Run Website
July 21, 2011
After announcing Sean’s latest race series, Primal Mud Run, and revealing the identity we created for it; we quickly wanted to follow it up by showcasing the website we designed and developed for this extreme obstacle course. An identity is just a starting point; how you translate that identity into your website and marketing is really where you develop the personality and brand of your business. This new race series let’s you unleash your primal self as you face challenging obstacles and race to the end all while battling through the mud. The Primal Mud Run brand we created is represented by the footprint of a runner that is experiencing the primal transformation.
A product of collaboration between our graphic design and web development teams, the website puts the user directly in a race scene where they can already start to feel the primal experience while browsing the site. The site is created as one continuous scene so that with each different page selection, the user zooms into the next stage of the race. You definitely need to view it to experience it!
For more information about Primal Mud Run, visit: www.primalmudrun.com
Crossfit 215 Marketing Materials
July 20, 2011
CrossFit 215 is a gym located in Philadelphia, their mentality is about shedding the “big box” stigma of the traditional gym settings and turning back to the rugged and raw foundations of exercise. When CrossFit 215 moved into Sherman Mills (our old studio space) they were pointed in our direction since they were looking for some signage to point people to their location in the Mills. This kick-started our relationship with them and we’ve worked on several branding and marketing pieces for them since.
We’ve talked about going the extra mile for clients before and Crossfit 215 is no exception. Several of us here at humid have actually worked out with Crossfit 215 to make sure we knew our client and what they are all about. Let me tell you, it is an extreme workout, these guys aren’t messing around!
To learn more about CrossFit 215, visit: www.crossfit215.com
Primal Mud Run Identity
July 19, 2011
We have been working with Sean and his Metro Dash obstacle courses for over a year now and have had a lot of fun creating posters, medals, interactive maps, and more for his events. Metro Dash has been growing in popularity and really taking off. It was no surprise when Sean came to us to talk about launching his second race series – Primal Mud Run. This new race series let’s you unleash your primal self as you face challenging obstacles and race to the end all while battling through the mud. The Primal Mud Run brand is represented by the footprint of a runner that is experiencing the primal transformation.
For more information about Primal Mud Run, visit: www.primalmudrun.com
