Going the Extra Mile
June 16, 2011
How far would you go for a client? Would you jump off a 6 foot drop on a mountain bike? We would.
When the guys from Transition Bikes told us they were doing their East Coast tour, we had no choice but to pack up our gear and hit the road. After a couple of Red Bulls and 4 solid hours or driving, it was somehow 2 AM and we were in Connecticut. The next morning, we joined up with Kyle, Kevin, Cam and the crew at Cutting Edge Bike Shop for a quick tour of their shop and a full day of riding.
Shuttle runs to the top of the hill were handled by Josh Gee from Masterlink Rides and his off-road, blacked-out school bus. The hand built trails were mind blowing and filled with unique stunts, drops, and enough gap jumps to put our skills to the test. The Transition crew hit everything in style, inspiring us to step up and push our own limits on a bike.
Exhausted and dirty, we wrapped up the day by grabbing a late dinner with Transition. It was a great opportunity for us to catch up, talk business, and reflect on the sweet day of riding that was still fresh in our minds. We finished things up around 11pm and charged back to Philadelphia.
At humid we don’t take the easy way out. Our relationships with our clients are extremely important and if it means driving all night and then stepping out of our comfort zone, we’re all for it. To truly know each client in their own unique way you have to live and breath what they do. This helps us not only in understanding their business, products, or services, but really getting to know the people driving it all. We are fortunate enough to work with talented and passionate people, and take pride in going the extra mile to provide them with the best creative services that we have to offer.
We are stoked to be working with Kevin and Kyle from Transition again, and can’t wait to see what they throw at us next. To check out their sweet line up of bikes, go to their website: www.transitionbikes.com
PA Ride for Kids
June 9, 2011
On June 12, Todd Parker of TP2 Coaching will be teaming up with Mitch Lesack for a 24 hour charity ride across Pennsylvania. All proceeds from the ride will benefit The Beyond Faces Foundation, an organization that provides children with facial reconstruction surgery. We worked with Todd and Mitch to develop a promotional poster and get the event online. Documentary filmmaker Karl Weygandt will be filming the event and will be including it as part of his feature film about The Beyond Faces Foundation.
Visit the PA Ride for Kids Facebook page to donate and catch up on the latest activity.
Photo: Karl Weygandt
Metro Dash Race Materials
June 9, 2011
With the 2011 race series rapidly approaching, our client, Metro Dash, asked us to develop some collateral materials for the events. We worked with them to create graphics for their banners, t-shirts, and medals. The second race brought them right into our backyard at the Camden waterfront. We were fortunate enough to meet up with them and watch the competitors tackle the crazy obstacles.
Check out the other projects we’ve done with MetroDash as well:
Event Posters, an Interactive Map, and Virtual Marketing
For more information about their 2011 race schedule, check out their website: www.metrodash.com
PMBA Rally in the Valley
June 7, 2011
This year we had the chance to help the Philadelphia Mountain Biking Association get the word out about their 5th Annual premier fund raising event: “The Rally in the Valley”. We worked with them to craft a logo, t-shirts, flyers, and posters for the event that were consistent with the clean feel of the PMBA brand we had previously established for the club. Feeling clean was one thing we were not after getting caught in a huge storm toward the end of the event.
Despite the rain, PMBA had over 150 people come out for the Rally and raised over $3000 for trail work and mountain bike advocacy in the Philadelphia and surrounding area. We’re glad to have been a part of it!
DirtFest 2011
May 26, 2011
This past weekend, a few of us from the studio hit up DirtFest 2011 with the PMBA crew. This annual mountain bike festival is hosted by Dirt Rag Magazine and features group rides, sponsor tents, bike demos, camping with waterfront views, great beer, and live music. However, with over 32 miles of flowing single track, the Allegrippis Trails take center stage. These hand-sculpted trails are sustainably built with one thing in mind: speed. They are buttery smooth with momentum-feeding rollers, twisting turns, and tons of elevation change. Make sure that you bring your fastest, lightest bike and lots of water because you will not want to stop. The whole weekend was a blast and left us wanting more.
Visit the Allegrippis Trails website for trail maps, directions, and current trail conditions.
Opening Day at Launch Bike Park
May 12, 2011
It’s no secret that we have been putting in some quality time with the PMBA crew lately, moving dirt and building trails at Launch Bike Park in preparation for opening day. Monsoon-like weather pushed the opening date back, but you couldn’t have asked for better riding conditions when they fired up the lifts on that following Saturday – 70 degrees & sunny! The park already has tons of quality trails featuring everything from natural rock drops and wooden features to rocky downhill with fast, flowy berms. It’s only a half hour from Philly and is shaping up to be an awesome freeride destination. Check out their Facebook page for more information, and when you get up there look for us at the PMBA tent.
To see more photos check out the Humid Facebook page.
Location:
757 Spring Mount Road
Schwenksville, PA 19473
Hours:
10:00 AM to 5:00 PM on Saturdays and Sundays
Leukemia & Lymphoma Society Ad
May 4, 2011
The Leukemia & Lymphoma Society (LLS) is the world’s largest voluntary (nonprofit) health organization dedicated to funding blood cancer research and providing education and patient services. We recently completed this ad for the LLS’s upcoming Light the Night Walk Corporate Reception down at Citizen’s Bank Park. It’s always great when we can support causes we care about. Please take a moment to learn more about the Society and if interested learn more about Light the Night.
Island Home Website
March 7, 2011
Ready for a vacation? Head down to Calvitti’s Ocracoke Island Home in the Outer Banks. We worked with the Calvitti’s to design and build a brand new website for their rental home full of seaside charm. The site features an availability calendar, activities and local events, testimonials, and images of the rental home.
To view the site, visit: www.ncislandhome.com
Ray’s is Rad
February 25, 2011
So what do you do when you’re deep into another wintry February and you haven’t been able to ride your bike in so long that you almost forgot what color it is? You hop in the car and drive 7 hours to Ohio, of course. Why Ohio? Because it’s home to Ray’s MTB, the first indoor mountain bike park in the world! Last weekend was Women’s Weekend at Ray’s, so Kyle, Josh, and Linda rolled out to Cleveland with the PMBA crew to rub elbows with some pro women. We jumped on a couple of bikes and sampled over 100,000 square feet of warehouse filled with skinnies, pump tracks, jump lines, teeters and a xc loop 20 feet in the air. To call this place unbelievable is an understatement. It’s a MTB destination! We packed over 15 hours of riding into the weekend exposing ourselves to more Red Bull, skinny jeans, and mustaches than any one person should have to endure. We left on Sunday feeling exhausted and a little banged up, but were stoked with the news that Ray is planning to build a third park on the East Coast in the near future.
Check out more photos from our trip on our facebook page.
